Recouping Residual Value
The Challenge
In today’s highly competitive marketplace, car companies need to sell vehicles any way they can. The problem comes at the end of the vehicles’ useful rental lives, when they are regularly sold at auction for well below their residual values.
How Icon Uncovered Value
In today’s highly competitive marketplace, car companies need to sell vehicles any way they can. The problem comes at the end of the vehicles’ useful rental lives, when they are regularly sold at auction for well below their residual values.
Sales Success
Subaru sold over 700,000 units globally in 2012.
The Results
Subaru recovered the full residual value of these vehicles. In turn, it placed a predetermined amount of media through ICON – all at its agency’s prevailing schedules, specifications and rates.
Subaru and ICON
have been partners for over 13 years.
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