Michael Weiss
Senior Vice President, Media Partnerships
Michael has spent much of his career in the media side of advertising – a pedigree that makes him a perfect fit in his role as Senior Vice President of Media Partnerships with ICON International.
His career was built from the ground up. His early years were spent with local affiliates with CBS Radio, before spending the next 14 years running the company’s national sales. His next post: Managing CBS’s portfolio of local, national and digital sales, overseeing billings of $1.4 billion and a sales team 1,200 strong.
I love what I do. I love closing a deal and I’m excited to be able to help a client and the company.
It wasn’t until he was into a two-year role as Senior Consultant with Sirius XM and its talk station line up that Michael turned his attention to ICON. Their orbits circled similar media markets. So Michael was familiar with ICON’s model, business process, leadership and their honest, entrepreneurial spirit.
He joined the company in his current post in 2018 to manage investments with media companies and relationships with advertising agencies seeking potential partnerships with ICON. Most of all, Michael’s propensity for problem solving empowers him to meet any client’s unique needs – driving results, ROI and client satisfaction.
“Because we’re extremely creative, there’s a solution to every problem,” he says. “Some solutions seem almost too good to be true.”
