Diahanna Watson
Executive Vice President, Managing Director of Sales
Diahanna is a highly experienced sales professional specializing in delivering strategic business solutions to C-level executives across a range of industries. With a career spanning over 25 years, she has developed a deep understanding of complex financial and operational challenges faced by corporations and devises innovative strategies to restore health and profitability to her clients’ bottom lines. Throughout her 15-year tenure in the corporate trade industry, Diahanna has demonstrated exceptional expertise in delivering procurement and sourcing solutions. Her work often involves addressing product-related challenges, generating cost savings, optimizing real estate portfolios, navigating debt resolution, and securing funding. Her holistic approach unlocks significant economic benefits for her clients, enabling them to strengthen their market positioning and achieve sustainable growth.
Diahanna believes that exceptional client service, combined with operational intelligence, is the key to delivering successful and measurable business outcomes. A firm believer in the strategic power of corporate trade, Diahanna advocates for its role as a competitive advantage. She views corporate trade not just as a transactional tool, but as a strategic lever that allows brands to capitalize on the intersection of day-to-day business operations and long-term corporate success, fostering innovation, efficiency, and revenue growth.
At ICON, I love to collaborate with colleagues to deliver best in class financial solutions to current and future partners!
Prior to joining the corporate trade industry, Diahanna held key strategic planning roles within Publicis, WPP, and IPG. Her work across these organizations focused heavily on consumer-packaged goods (CPG) and pharmaceutical industries, where she developed comprehensive strategies, often, incorporating corporate trade, to enhance funding for new brand launches.
