Casey Riccaldo
VP, Digital Strategy & Partnerships at ICON International, Inc.
Casey is a natural client pleaser. It just took her a job shift to realize it. She began her career working on the agency side, working closely with her clients and rising to Senior Vice President of Digital Client Strategy. After a decade, she sought a new direction.
That’s when she pivoted to the client side, taking a job in marketing procurement with a large pharmaceutical company supporting the consumer healthcare business across media and digital segments, including advertising technology, data, and marketing partnerships. When ICON approached her in 2021, the timing was fortuitous. ICON’s digital business was growing exponentially and Casey was eager to be client-facing again. She missed business development – new business pitches, the thrill of the win, then being shoulder-to-shoulder with her clients, drafting digital marketing plans, making strategic investments and extracting as much client value as possible.
Most People Don’t Know That… Riccaldo had a pet duck named Ringo in college.
Her mission is to drive client growth and profits by acting as an extension of her clients’ team. She’s a proven thought leader, who incorproates a data-driven strategy and industry best practices at the forefront while still delivering the incremental value ICON offers to marketers.
Casey graduated from the University of Arizona with a Bachelor of Science in Communications and Journalism. She loves being in the weeds with her clients, seeing who exceeds their sales goals and KPIs.
