Services Media

One of the Largest Media Buyers in the US

More Than Three Decades Of Excellence

Large scale. Broad expertise. Collaborative at our core.

ICON offers a full range of comprehensive media buying capabilities, placing nearly $2 billion in media annually. Each team is comprised of agency-trained pros who are experts in their craft, and importantly, they are supported with all the latest research, tracking and systems to ensure they deliver the success you expect.

We also know that teamwork and collaboration are important to you, so we are proud of the fact that over the years, our teams have developed strong, collaborative relationships with dozens of agencies across the US. In that spirit, we have designed a myriad of workflows and dashboards to ensure seamless communication and reporting within your agency ecosystem.

Media Investment

Network TV
Syndication
National Cable
Network Audio
Hispanic TV & Audio
Digital Buying
Digital Planning
OTT

Ad Platforms

Ad Operations
Programmatic
Social
Search

Data & Analytics

ICON’s expertise in Google Marketing Platforms.

Performance Media Activation

PMA is a digital / linear offering for performance advertisers to execute and measure media buys more effectively and drive increased performance. Media capabilities consist of Linear Brand Response (Hybrid) or Traditional Response across National Cable, Broadcast, Unwired, and Local. PMA can offer an omnichannel approach by blending linear DR and CTV advertising along with other forms of programmatic advertising including addressable, mobile, video, display, native and social.